Parrotdog began giving their beers human names. I postrationalised it was because their die-hard fans were becoming reinCanated as their favourite thing - beer.
Lau
The New human was the Launch spot for Parrotdog Beer. “Nice” was adopted as their slogan, and has since been a huge part of the brand’s identity.
The time they wanted to announce the decision to crowdfund a new brewery. So in true PD style we held a really shitty press Conference. And it worked ever so terribly well.
